{"id":175099,"date":"2025-04-28T08:04:31","date_gmt":"2025-04-28T07:04:31","guid":{"rendered":"https:\/\/www.am.nl\/?post_type=story&#038;p=175099"},"modified":"2025-04-28T08:14:30","modified_gmt":"2025-04-28T07:14:30","slug":"amuse-placemaker-corinne-zwarter","status":"publish","type":"story","link":"https:\/\/www.am.nl\/en\/story\/amuse-placemaker-corinne-zwarter\/","title":{"rendered":"AMuse: placemaker Corinne Zwarter"},"content":{"rendered":"","protected":false},"featured_media":175097,"parent":0,"template":"","story-category":[],"class_list":["post-175099","story","type-story","status-publish","has-post-thumbnail","hentry"],"acf":{"single_page_builder":[{"acf_fc_layout":"text_content","text_content":"<p>Occupation: Freelancer copy, content and communications<br \/>\nAge: 32<br \/>\nProud of: The life I have created for myself, with my work, family and friends<br \/>\nKey in placemaking is&#8230; Embracing the neighborhood<\/p>\n"},{"acf_fc_layout":"heading","heading":"They call me Coco"},{"acf_fc_layout":"text_content","text_content":"<p>&#8220;My name is Corinne, but they call me Coco. A friend once thought of it that way. I kind of liked it. Since then, almost everyone calls me that. The name fits well with the work I started doing. As a matter of fact, co is central to who I am and what I do: copy, content and communication. In that respect, that friend did have foresight.&#8221;<\/p>\n"},{"acf_fc_layout":"heading","heading":"Crazy(ig)"},{"acf_fc_layout":"text_content","text_content":"<p>&#8220;I currently live in Gein, before that I lived in Diemen. I did fall a little in love with this side of Amsterdam. It&#8217;s a bit like a village. I like that village feeling in a city. Quite a few older people live in Gein. I have a neighbor who is seventy-two, another who is ninety-three. We have drinks with them once a month. How nice is that? In that respect it ties in well with placemaking; the feeling of having that local connection.&#8221;<\/p>\n"},{"acf_fc_layout":"heading","heading":"Storytelling"},{"acf_fc_layout":"text_content","text_content":"<p>&#8220;After studying Media and Culture at the UvA, I pretty much ended up in marketing and communications. I think I started doing this because it&#8217;s a way of storytelling that appeals to me. For some time now, I have only worked for mission-driven organizations. Organizations that make the world a little more beautiful, better or sustainable. They need someone who can tell their story well and from telling their stories I really get turned on.&#8221;<\/p>\n"},{"acf_fc_layout":"heading","heading":"Embrace your neighborhood"},{"acf_fc_layout":"text_content","text_content":"<p>&#8220;The more I learn and write about it, the more convinced I become that placemaking is the basis for solving a lot of problems. To my mind, so much can be solved with just having a nice neighborhood. It makes for social inclusion, sustainability, mental resilience&#8230;. Maybe we&#8217;ve started thinking too big, looking too broadly. It&#8217;s okay to keep our perspective small. Looking at your own neighborhood, your immediate surroundings, your neighbors. We gradually lost sight of that.&#8221;<\/p>\n"},{"acf_fc_layout":"quote","quote":"<p>To my mind, so much can be solved with just having a nice neighborhood.<\/p>\n"},{"acf_fc_layout":"heading","heading":"Creating commitment"},{"acf_fc_layout":"text_content","text_content":"<p>&#8220;For AM, I am community manager of Steigerblok Diemen and Strandeiland Amsterdam. It&#8217;s the first time I&#8217;m managing an area development. Yet it&#8217;s not much different from what I&#8217;ve always done: telling and writing stories. This time it&#8217;s just for a neighborhood. It&#8217;s very much about creating a connection between people. I get a lot of energy from that. It&#8217;s so important that we know how to find each other.&#8221;<\/p>\n"},{"acf_fc_layout":"heading","heading":"Primal Humans"},{"acf_fc_layout":"text_content","text_content":"<p>&#8220;Storytelling is ancient. We were already doing it as primal humans. By creating an image of someone, something becomes much more personal. For example, I recently interviewed the alderman of Diemen. Then suddenly it&#8217;s no longer about \u201cthe municipality,\u201d but about a person. I am convinced that storytelling is the essence of creating a connection between people.&#8221;<\/p>\n"}]},"_links":{"self":[{"href":"https:\/\/www.am.nl\/en\/wp-json\/wp\/v2\/story\/175099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.am.nl\/en\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.am.nl\/en\/wp-json\/wp\/v2\/types\/story"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.am.nl\/en\/wp-json\/wp\/v2\/media\/175097"}],"wp:attachment":[{"href":"https:\/\/www.am.nl\/en\/wp-json\/wp\/v2\/media?parent=175099"}],"wp:term":[{"taxonomy":"story-category","embeddable":true,"href":"https:\/\/www.am.nl\/en\/wp-json\/wp\/v2\/story-category?post=175099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}